SALONE DEL MOBILE. MILANO SHANGHAI 2017

23.11.2017
SALONE DEL MOBILE. MILANO SHANGHAI 2017 - Giorgetti 1
SALONE DEL MOBILE. MILANO SHANGHAI 2017 - Giorgetti 2
SALONE DEL MOBILE. MILANO SHANGHAI 2017 - Giorgetti 3

Giorgetti has been protagonist at the Salone del Mobile in Shanghai from 23 to 25 November 2017.

Giorgetti has presented its lifestyle vision to local architects, buyers and visitors in the stunning, conceptual exhibition area. A perfect balance between style and tradition, artisan craftsmanship and industrialisation process technology. Three giant video walls reproduce spectacular architectural scenes animated by glimpses of everyday life, which act as the background for the company’s furnishings, ranging from the latest products to iconic pieces. The trompe-l’oeil effect accentuates how the unique exclusivity of atypical Giorgetti pieces brings timeless pieces to life, transforming widely varying surroundings, designing the area around the product and creating a harmonious, unique ambience. The company’s design process is expressed in a coherent dialogue of noble materials and sophisticated colours. Wood, marble and leather harmonise with natural tones and shades of ivory, grey and dove that accentuate fabric textures. With the second Salone del Mobile. Shanghai, Giorgetti reaffirms its role as ambassador for global Italian excellence, epitomised by the careful selection of materials, meticulous attention to exquisite details and intensively researched manufacturing finishes.

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