Giorgetti opens a new monobrand Store in London

16.12.2020
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Developed on two floors, the store has a 400 square meters total surface.

Giorgetti lands in London with the first monobrand in UK in Fulham Road, a reference point for design in the British capital. This investment, in cooperation with Interni, highlights the important and consolidated relationship that the company has with the local market, increasingly interested in the quality of Made in Italy design and the vision of living proposed by the brand.

Developed on two floors, for a total area of 400 square meters, the store stages the many projects of the Giorgetti collection, including 2020 novelties and iconic pieces: designed to highlight the typical brand design culture, every element of the store is designed to show the company's ability to offer an actual lifestyle. The furnishing elements, each with their own identity, harmoniously dialogue with each other: languages, finishes, colours are combined with natural elegance in original and customisable compositions.

The entrance floor features Skyline, a seating system with a strong architectural soul that defines the living space, together with the Opus armchairs. The Mizar table, together with Elisa small armchairs, defines the dining area that flows into the kitchen, set up with the GK.03 project. The night area houses the pieces of the Frame collection whose geometric lines suggest, on the one hand, an extraordinary formal abstraction and, on the other, a strong emotionality in the details. The home office follows, defined with the Tenet desk and the Springer armchair.

In the basement, a second living area comes to life with the Drive sofa, an area featuring leisure activities with the precious 90┬░ Minute table football and the fitness equipment from the Giorgetti Atmosphere collection, created to complete the brand's living experience. Here there is an area dedicated to the night too, with the Rea bed and the Reiwa modular wardrobe system. Apsara compositions are exhibited outdoors.

The store is the new destination point for those who choose the excellence of Made in Italy design.


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