To mark Milan's Fall Design Week, Giorgetti's city centre store, in Via Durini, has a new look.
In Milan's heart of design, Giorgetti presented a new, sophisticated layout covering 450 m2 of display space over two levels. Inside the elegant, early 20th century building, the components are arranged to create a perfect aesthetic equilibrium, which reveals a richly detailed scene where architectural and decorative elements, together with the furniture that includes some of the firm's iconic products and new pieces for Salone del Mobile 2018, produce a comfortable atmosphere, exploring combinations of materials and colours that create a dialogue between tradition and contemporary style. The store has three street facing windows that entice shoppers into the world of Giorgetti, with the dining area designed by Umberto Asnago and featuring the Disegual table surrounded by Alexa chairs, and the living area featuring powdery colours, the Drive sofa and All Around armchairs. The welcoming, sophisticated atmosphere of the Milan store seduces visitors and enhances the beauty of the lines and materials that characterise the pieces on show. The use of natural tones on the walls, the flooring and the textile elements highlight the natural raw materials from which Giorgetti's collections are made: the result of extensive, detailed research in the field.
Via Durini 5
20122 Milano, Italia
t. 02 36638440