Giorgetti has reached the last stop on its extensive programme of cultural initiatives designed to celebrate the company's 120 years.
Having begun with the presentation of a new logo, the brand ends this year of celebrations with a travelling exhibition, which will be presented in Giorgetti's main showrooms and stores throughout Asia, the United States and Europe, and will continue into 2019.
On 10th October, the exhibition premiered at the Giorgetti store in Mexico City, which is considered a reference point in the Mexican capital for architects, clients and Made in Italy design enthusiasts. In a 400 m2 space at 635 Monte Everest in Lomas de Chapultepec, an elegant residential and commercial district, the Giorgetti lifestyle was presented, supported by the collaboration of two exceptional partners with whom Giorgetti shares a passion for creating value and a love for pursuing excellence: Omlog, lifestyle logistics, and the Marchesi Antinori winery, which has made a fine selection of Tuscan wines available to visitors.
The photographic exhibition is completed by a display for the book edited by Francesca Molteni and Cristiana Colli, and in particular, by the showing of the film entitled Object to Project: Giorgetti Design since 1898. The documentary, also directed by Francesca Molteni, is a journey through intelligent artisanship and the district of Brianza, a symbol of the ability to make beautiful things that are admired worldwide.
The book, film and exhibition reveal the secrets of Giorgetti's intelligent craftsmanship and bring back an extraordinary narrative on the uniqueness of a style of interior design that can respond to habits, tastes and markets.