HOTSPOT | New Store in Casablanca

Giorgetti's lifestyle brings Made in Italy design to Morocco with the opening of a new store in Casablanca, created in collaboration with the Klarté Architecture d’Interieur design studio.

By weaving Moroccan influences, international references and Italian design, the new Giorgetti store exhibits a mix of culture that has always made Moroccan atmospheres extraordinary. The living room, the home office and the spaces dedicated to leisure follow one another in the showroom spaces to inspire new interior projects.

Iconic pieces and new collections meet and mix to give customers the timeless elegance of the Giorgetti lifestyle. The materiality of the woods, marbles and textiles gives a precious three-dimensionality, also enhanced by the sign of the designers who signed the pieces: every product embodies the values of the brand and its strong personality can design the space in which it is inserted, to become the starting point for interior design.

Guests are welcomed by the Myo lamp and its precious twin piece of furniture from the showcase. As soon as they enter the showroom, the famous 90° Minuto table football welcomes customers at the reception where the refined shapes of the Galet sofa and the Hug armchairs are presented with fabrics from the Giorgetti collection; the furniture is completed by the Too trolley and the Blend and Amiral small tables: wood and leather, glass and marble come together in an interesting combination of materials and textures.

The exhibition continues in the home office, furnished with the Alma desk, the Baron small armchairs and the iconic Norah small armchair in the leather version. The soft shapes of the Drive sofa, in contrast with the geometric games of the Fit coffee table, are presented in the second living room; the sofa is accompanied by the All Around armchair. The space is completed by the Giorgetti Atmposhere collection.