HOTSPOT | Illusory Movements, Milan

A new address for Giorgetti. An essential 24-hour window show, it invites passers-by to discover the display designed by Art Director Giancarlo Bosio who has transformed the ground floor into a unique stage set that brings the brand’s technical, artistic and artisanal flair to life in compelling style.

You step into an ethereal environment where the light, sinuous structure of Rossella Pugliatti’s iconic Move chairs float in space as though they were part of an abstract sculpture installation, while the mirrored walls create a dramatic kaleidoscopic effect that symbolises Giorgetti’s originality and outstanding quality. Move embodies the artisanal skill that has been passed on through the generations, hand in hand with modern-day technological research.

Among the floating structures, one particular star shines out in the form of a special and unique edition of Move, protagonist of an international project to be unveiled in Autumn.

Discover more about Move armchair by Rossella Pugliatti >