HOTSPOT | GIORGETTI SPIGA - THE PLACE
Giorgetti opens its new space in Milan, march 2023
Uniting memory and its vision for the future, the Giorgetti Group is celebrating its 125th anniversary by setting out on a new adventure in one of the most sophisticated neighbourhoods of Milan, at 31 Via della Spiga.
"Giorgetti Spiga is The Place, the new house of Giorgetti where, in-line with the development strategy that it adopted some time ago, the brand is expressed at the highest level in all facets of customised design: from sartorial details on products to near-obsessive interior design.
The Place is also a space for design experience and research in the broadest sense of the terms, through interference with art, music, food and, more generally, with everything that contributes to an experience linked to beauty: this is the best gift we could give ourselves to celebrate our one hundred and twenty-fifth birthday."
Giovanni del Vecchio, CEO of the Giorgetti Group
"It's a stage onto the city, with its large display windows and its recognisability. But it’s also a calm, reserved place, like a home. This intermingling is essential to our world today."
Giancarlo Bosio, Art Director of Giorgetti
Giorgetti Spiga - The Place is the outcome of the overarching project by Giancarlo Bosio, who curated every last detail: nothing was left to chance, no matter how small or large. From the unique finish of the marble that covers the stairs, to the millwork, and even the floors which combine stone, marble and custom-made parquet, a tribute to the carpentry traditions of the brand and invaluable heritage.
A project that demonstrates the ability of the Group to go beyond designing single objects, expanding to the entire context, thinking about and designing the space.
It’s a mission that is recounted through a sensory experience in the Giorgetti world, in a place where the company articulates its design culture through various inhabited areas, surrounded by beauty and art, with pieces from Oblong Contemporary Art Gallery and Brun Fine Art & Antiques Gallery.
See you there!
Giorgetti Spiga – The Place
Via della Spiga 31