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Roberto Lazzeroni DESIGNER

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Roberto Lazzeroni was born in Pisa, the town where he has chosen to live and to work. His professional training is the result of studies - Art and Architecture in Florence. From the beginning he has always shown an interest both in the phenomena of the world of conceptual art and the ones of radical design. In the early 80’s he started to be interested in industrial and interior design, a specialization which he defines as “fundamental” for the following approach to the world of the “industrial product”. A fine connoisseur of the history of design and its related signs, he is very skillful to put daily into practice this knowledge.
Talking about his own projects, Lazzeroni uses the expression of “sentimental design”; it is indeed easy, even for an untrained eye, to see the tension between past and future in this works. This trend is nowadays defined as “transitive design”. The signs of past are somehow recognizable; they are clearly worked out again and the outcome in a real and balanced tension between past and future. Lazzeroni’s background and his way to understand design have caused his specialization an Art direction.
Today the works especially at the “total concept” which is hidden behind the birth of a trademark. All experiences where he is directly responsible of every aspect linked to the birth and the development of a firm. A very “dynamic” career with some precise constants that show Roberto Lazzeroni always involved in two different directions: his studies and his professional interests which have made of him an undisputed protagonist of important exhibitions, and his approach to a design that is absolutely integrated in the everyday reality of interior space.

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Design in detail
Roberto Lazzeroni 9 Ibla Ibla
Roberto Lazzeroni 10 Selene Selene
Roberto Lazzeroni 11 Tamino Tamino
Roberto Lazzeroni 12 vesper vesper
Roberto Lazzeroni 13 Pegaso Pegaso
Roberto Lazzeroni 14 Bigwig Bigwig
Roberto Lazzeroni 15 Gordon Gordon
Roberto Lazzeroni 16 Memos Memos
Roberto Lazzeroni 17 Mizar Mizar
Roberto Lazzeroni 18 Amadeus Amadeus
Roberto Lazzeroni 19 Mogul Mogul
Roberto Lazzeroni 20 Tycoon Tycoon
Roberto Lazzeroni 21 Juliet Juliet
Roberto Lazzeroni 22 Romeo Romeo
Roberto Lazzeroni 23 RAY RAY
Roberto Lazzeroni 24 Houdini Houdini
Roberto Lazzeroni 25 Bull Bull
Roberto Lazzeroni 26 Moore Moore
Roberto Lazzeroni 27 Moore 2017 Moore 2017
Roberto Lazzeroni 28 Venus Venus
Roberto Lazzeroni 29 Romeo Romeo
Roberto Lazzeroni 30 Archibald Archibald
Roberto Lazzeroni 31 Pamina Pamina
Roberto Lazzeroni 32 Sinbad Sinbad
Roberto Lazzeroni 33 Baron Baron
Roberto Lazzeroni 34 Genius Genius
Roberto Lazzeroni 35 Venus Venus
Roberto Lazzeroni 36 Borealis Borealis
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