HISTORY

Giorgetti is awarded by Salone del Mobile.Milano with the delivery of a numbered, limited edition silkscreen print of the first Manifesto for having taken part in it for 60 years, since the first edition of the far 1961.

Giorgetti celebrates the 120th anniversary of its foundation. 120 years of stories, of places and streets, of objects and projects. 

Battaglia Interior Contractors (now Battaglia), the historic Italian firm, which specialises in creating interior designs for homes, hotels, retail and the nautical industry, provides a way for Giorgetti to respond in an increasingly effective manner to requests for turnkey solutions. Sharing with Giorgetti a vision of excellence that focuses on the finest quality materials, sartorial attention to detail and the creation of a timeless aesthetic, Battaglia is able to provide refined interior solutions for large living areas, which demonstrate the value of Made in Italy design, even in relation to complex, bespoke, large-scale designs, which require architectural input in addition to the interior design.

The first outdoor collection designed by Giorgetti, Open-air, is presented at the IMM Cologne fair. Apsara collection receives the title as “Choice of the year” for the Edida award (Elle Deco International Design Awards), selected by Elle Decoration Russia and the title as “Best Outdoor” selected by Elle Decoration China.

The first kitchen designed by Giorgetti, the GK.01, and Giorgetti Atmosphere, the first collection of furnishing accessories, were presented at the Salone del Mobile.Milano.

The share capital of Giorgetti has been 100% purchased from the Private Equity fund Progressio.

Launch of the Atelier project: the first one in Milan. Other 6 Ateliers have been opened in Antwerpen, Mumbai, Singapore, Jakarta, Rome and Guangzhou.

The Giorgetti unique and immediately identifiable style is recognized on an international level. These years see the birth of products that especially fit executive offices, exclusive solutions and contract projects.

The true turning point happens. Giorgetti starts to collaborate with architects, city planners, intellectuals who have never designed furniture before.

Giorgetti has always been in synonymy with art. This is proved also by the choice of collaborating not with designers but with professionals who were able to interpret and actualize the Italian tradition of “fine drawing”. This tendency is shown also in the institutional activities. The institutional cultural programme promoted by Giorgetti is carried out in the form of exhibitions and their related catalogues. Starting from 1995 the company introduced the exhibitions "Bookmarks", "Pencils" and "Cutlery" focused on the enhancement of objects characterized by high aesthetic and creative values, not always recognized. The exhibition "The flying machines of Corradino D'Ascanio" is dedicated to the inventor of the first Italian helicopter and entailed a more in-depth historical-scientific approach. We do not have to forget other two cultural exhibitions “Memory and Design” and the “Giorgetti Centenary 1898-1998”. All the exhibitions travel in Italy and abroad, hosted in cultural centres and shops which distribute the Giorgetti collection world-wide. The catalogues, published by international companies, are available in the same locations.

The Giorgetti R&D Center creates the Progetti collection, the iconic series of armchairs and sofas with a unique handle in Pau ferro wood, inspired by an antique walking stick.

Giorgetti strengthens its presence in Europe by opening two branches. Giorgetti confronts for the first time design: the Matrix brand is born, characterized by highly innovative graphics.

This line of furniture was immediately characterized by highly innovative graphics which showed a willingness to face innovation with freedom, fleeing from trends and fashion. From the Matrix line we would like to remember:
Dry - The Dry collection - by Massimo Morozzi – restores cabinet-making knowledge to Giorgetti: the chair, in solid beech, is handmade without using any type of glue, making Dry completely separable. The 32 pieces which make up the chair are dry assembled and interlocked with the use of only one metal connecting screw. The polychrome amplifies the original character of the seat.
Narciso - Disegned by Anna Castelli Ferrieri for Giorgetti Matrix, the Narciso was born to satisfy men’s requirements. It was designed for shirts and ties and is made from polished mahogany with solid mahogany loop sliding drawers and has containers on the sides. This piece can contain up to 40 shirts and about one hundred ties. From an interview with Anna Castelli Ferrieri (La mia casa - February 1990) “I am certain that designing means to fundamentally make something that does not yet exist. The design for Narciso was born from an idea that men did not have their own dressing table, and at the end of the day they are more vain than we are”.
Matrix - In this collection, designed by Paolo and Adriano Suman, there is the small foldable armchair on wheels, made of polished and lacquered akatio wood. The closing hinges are placed in the centre of the seat. The back, in wooden slats, is flexible. This small armchair is a prime example of technology and extreme imagination.

Launch of the Gallery collection, inspired by models of the early 1900s, but with modern lines. The national and international distribution is consolidated.

Launch of the first modern collection: Gazebo. Giorgetti starts an important process of industrialization and manufacturing innovation.

The company begins the production and exportation of finished products.

Giorgetti continues to re-elaborate and produce classical models, always maintaining the quality of the product.

Semi-finished carved products are exported in the US market for the first time, boasting a standard production system.

New exchange channels are opened which increase the circulation of local manufactured goods and bring to the region new ideas and models for reproduction.

Luigi Giorgetti founds a little shop in Meda, in Piazza Volta, in the heart of Brianza, with about 8 workers, and then in 1898 he built his first factory in Via Manzoni.

Giorgetti S.p.A. is a company with over a hundred years of history, the result of a reality in this territory that is synonymous with work and entrepreneurship. To tell the tale of Giorgetti means to tell the economic and evolutionary story of Meda, a city in Brianza situated about thirty kilometres north of Milan. The artisan activity in Meda started in the countryside thanks to the farmers who made extra money by creating work utensils and furniture. Moreover, Meda was initially founded near an important monastery of Benedictine nuns founded in the VIII century and, in 1195, Emperor Henry VI stayed there and later, Emperor Maximilian. The work of the Benedictine nuns and their important guests created the conditions for demand of high quality furniture. The change in local artisanship came about in the second half of the nineteenth century, when the farming crisis determined the breaking up of the big land properties and consequent decline of the agricultural middle class.
The next step was the assertion of a new ruling class connected to the burgeoning furniture industry. At the start of the XX century, Meda was an established furniture centre, and was able to compete with French manufactured goods, thanks to quality products, working techniques and more and more refined wood finishing. This significant improvement in local manufacturing can be attributed to the arrival of the best masters from the art schools of Paris, Venice and Milan; in addition, there was the municipal design and carving school, together with the parish school.
It is in this historical context that Luigi Giorgetti started his entrepreneurial adventure.