LIFE AT | "Places to Live" 2022

A new chapter in the story of the company's lifestyle.  Precious decorative details, geometric patterns and the vibrant and expressive power of colour design the atmosphere of Giorgetti's new 2022 advertising campaign "Places to live”. Going beyond the dimension of the single object, the brand proposes complete spaces, to be lived in, in which to relate intimately and deeply with the furnishing elements and rediscover the pleasure of living.

Entrusted again to the lens of photographer Giorgio Possenti, the new campaign, shot in a late 1930s oasis, transports us to a unique and unconventional dimension, showing Giorgetti's ability to integrate itself into any type of context, enhancing it.  The decorations of the place, perfectly in line with the spirit of Giorgetti, make it a space to be lived in, in an explosion of light and colours, and reflect the philosophy that the company has always pursued to propose unique and sophisticated objects every time.

The undisputed star of the campaign is the Vesper sofa-system designed by Roberto Lazzeroni. A proposal which, with its organic shapes, interprets the fluidity of contemporary living, characterising spaces with a pleasant visual and tactile softness, and that subverts and goes beyond the traditional idea of the sofa in order to offer a dynamic and customisable concept. The sinuous lines of the iconic Hug armchair and Kiri storage unit and a selection of products from the Atmosphere collection, including the Bilqis vase, have been chosen to complete the spaces.

An interconnection between the past and the present, between the scenography and Italian architectural culture of the late Art Deco period and the new Giorgetti’s proposals of the 2022 Collection that find their own centrality and importance in the domestic space.

The campaign will make its debut in June on a selection of design and lifestyle magazines among the most authoritative and prestigious on the international scene, chosen to dialogue with the public most sensitive to the values of quality of which Giorgetti is the spokesman.

#placestolive